Brooklyn-based label Fool’s Gold debuts FGTV today. FGTV is a new video content series devoted to telling the stories of the creatives that continue to play an integral role in A-Trak and Nick Catchdubs’ iconic brand.
FGTV is launching with three new series— “On Point” profiles New York-based individuals who are making waves in their respective fields, “On Tape” takes viewers inside the studios that are shaping the music scene and “On Road” follows the adventures of A-Trak and friends on tour around the world.
Watch the inaugural “On Point” episode starring photographer and director Aidan Cullen here. Along with shooting Fool’s Gold’s latest clothing lookbooks, Cullen has worked with artists including A$AP Rocky and Drake to newcomers Dominic Fike and Slowthai, all while still attending college.
With FGTV, Fool’s Gold will showcase the incredible creatives—from new faces to established legends—in the label’s orbit, building on its unparalleled access and peerless reputation as a destination for discovery. Throughout its twelve year history, Fool’s Gold has established a unique and trusted voice that not only encompasses music releases (Kid Cudi, Danny Brown, Duck Sauce, A-Trak, Flosstradamus), but the artists and DJs who perform at its events, the brands on display at its Brooklyn brick-and-mortar shop, and the array of photographers and illustrators who provide iconic visuals for its sleeves and merchandise.
New FGTV episodes will be released every Wednesday on the Fool’s Gold YouTube channel.
Founded in the rubble of the download age, Fool’s Gold has long been a breeding ground for rising talent, and an IRL connector for scenes and generations. Led by DJs A-Trak and Nick Catchdubs in an era when DJs control music production and dissemination, the label bridged the worlds of hip-hop and electronic music, laying a blueprint copied by the mainstream for years to come. Fool’s Gold expanded its business into events and retail, including their signature DAY OFF festival and a brick and mortar store in Brooklyn that puts the label in a class by itself.