Iron Maiden Live Show Elevates Mobile Gaming in a Genre Defining Industry First.
LOS ANGELES, CA – May 29, 2018 – Mobile games publisher Nodding Frog and heavy metal legends IRON MAIDEN are proud to announce the arrival of a new PvP arena to their ‘Legacy of the Beast’ game – in a global first and representing an unparalleled level of integration in the mobile space, the arena was designed in tandem with Iron Maiden’s actual touring stage set, drawing on fantastical cathedral architecture to create a show stopping environment in-game and on the band’s current 38 date European tour.
Players of the game can also look forward to the introduction of ‘Beast Eddie’, the latest incarnation of the band’s famous mascot and star of their game, alongside many other new characters from the world of Iron Maiden making debut appearances in the game to celebrate their representation in the 2018 set list. Over the coming months fans can expect the arrival of favourites such as Icarus, Two Minutes to Midnight Eddie and Killers Eddie. Clansman Eddie was introduced to the game in the weeks leading up to the tour, prompting wild fan speculation over the track appearing on the setlist!
‘Legacy of the Beast’ continues to push boundaries in the mobile gaming space, reimagining Iron Maiden’s own album art, music, lyrics, and now integrating elements of their live shows with a real- time character campaign that spans the duration of the tour – an unprecedented expansion giving both fans of the band and fantasy RPG gamers a seminal experience on mobile devices.
Llexi Leon, Interactive Creative Director at Phantom Music Management said “Our development team have outdone themselves, producing an incredible representation of Iron Maiden’s latest live show in our Legacy of the Beast mobile game, offering fans old and new another exciting way to engage with the band’s music, theatrics, and their mascot Eddie, long after the encore!”.
Players of the game can look forward to many more significant new features and characters to collect over the coming months, including ‘Gauntlet’, Social Chat and the much anticipated ‘Night City’ game world and cast – inspired by Maiden’s early music catalogue and fledgling East London roots.
Iron Maiden: Legacy of the Beast is a definitive experience in the mobile gaming space – inviting players into an ever-expanding dark fantasy RPG via their smartphones & tablets. The unparalleled integration of Iron Maiden’s creative output has seen the game and its characters featured on the side of Maiden’s own 747, on bottle tops of their 20 million pint selling Trooper beer, on the iconic black t-shirts, shown in cinematic trailers at live shows, in a comic book of the same name, reimagined as miniature collectable figurines, a pinball machine and now as titular inspiration for their 2018 European Tour which began in Tallinn, Estonia on Saturday 26th May 2018.
Iron Maiden: Legacy of the Beast, is available now for free on Apple’s App Store and Google Play.
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About Iron Maiden:
With over 90 million album sales, more than 2000 live performances in 63 countries, millions of fans worldwide and 16 studio albums of unerring quality and power to their name, Iron Maiden have more than earned their proudly-held status as one of the most influential and revered bands of all time. Their last world tour, 2016/17’s The Book Of Souls covered 39 countries across six continents playing to well over two million fans, with the band travelling on their customized Boeing 747 Jumbo Jet piloted by vocalist Bruce Dickinson. The band has recently extended its legacy in a couple of other areas of particular interest to them: their own beer, Trooper, widely acknowledged as the most successful international British beer launch of the past twenty years with Cheshire family brewers Robinsons and; a mobile game entitled Iron Maiden: Legacy of the Beast – a free to play, fantasy RPG where players combat the legions of darkness across time and space as the band’s mascot ‘Eddie’. The game is both inspired by, and features, the art & music of, Iron Maiden.
Iron Maiden embarked upon a 38 date tour of Europe entitled ‘Legacy of the Beast’ in May 2018.