Announcement/News

The AlliYance, “Cake”. LGBT crew from NYC drops two videos for one single

East coast LGBT rap collective The AlliYance presents the music video for “Cake”, the new EarthTone-produced single from their forthcoming debut EPIntroducing… The AlliYance. Director G. Addison shot two music videos for “Cake”, both of which are included at the Youtube link. Comprised of I.K.P., who recently dropped visuals for “You Know The Drill” (watch), Billy Hood, EarthTone and producer/engineer Swanny River, The AlliYance’s first collaboration was the “I Be On It” single (watch the music video). “Cake” marks the next of a list of various content The AlliYance will drop every Fridaythrough July under the hashtag #JulYance, the first being the “Seltzer Water” single (stream) from the Prequel mixtape which dropped July 1 (stream). “The song is almost like a ‘word game’, like how many different ways can you talk about “cake” in a song? EarthTone had created the track and we all vibed to it instantly. He had the concept and then it kinda became a running inside joke between us so we brought that kind of energy to the record. We wanted people to have just as much with the song as we did making it. All puns intended.”

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