Chase has built a loyal fan base across the country with his energetic live shows and edgy, eclectic sound. He recently topped the charts for two consecutive weeks with his smash hit “Eyes On You,” racking up 200M (and counting) on-demand streams. Follow up single “Lonely If You Are,” now at Country radio, is his first taste of new off a forthcoming project.
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“The only formula is putting out good music,” says Chase Rice. “It’s as simple as that. I’m not letting anyone or anything get in the way of that anymore.” Rice released his ten-song album Lambs & Lions in late 2017 with new label partner BBR Music Group / BMG—the follow-up to 2014’s Ignite the Night, which hit No. 1 on the country charts and reached the top five of the all-genre Billboard 200—and with Lambs & Lions, he made a fresh start. With a new label and a renewed sense of creative purpose, he is making music that draws from multiple sources and influences, but is unified by his vision, integrity, and honesty. “This is an album that stands for what I stand for,” says Rice. “I don’t think of myself as a country artist specifically—I’m here to be an artist, period. I’m very proud of the country genre, and I think we have some big country radio songs on here, but outside of that, there’s a story I wanted to tell, regardless of genre. I had to completely put out of my mind what anyone else would think. I knew I wouldn’t be satisfied until I took it as far as I possibly could.” The ten songs on Lambs & Lions derive from Rice’s life and experience, triumphs and disappointments, and ultimately his determination to stand up for his convictions. Produced by Chris DeStefano, Mac MacAnally and, most surprisingly, Jacquire King (Kings of Leon, Cold War Kids), Lambs & Lions offers up sounds from the unsettling strings and horns on the title track to the spare piano and swelling choir of “Amen.” And if it took him walking out on his record company and finding a new home to get there, it also reflects the unconventional path that led him to make music in the first place. Born in Florida and raised on a farm in Asheville, North Carolina, Rice was a promising linebacker at the University of North Carolina. “Football wired me for the rest of my life,” he says, “including in some wrong ways. So, I’ve had to learn to be more sensitive and when to be more aggressive. It’s a focus you carry on to everything you do in life.” Encouraged by his father, he began playing guitar and writing songs in college. After his father died and an injury ended his football career, music became his solace during a period of depression. (The slogan he took to writing inside the brim of his baseball caps, “HDEU,” served as a reminder to keep his head down, working, but his eyes up, looking forward to the future—and now inspires his clothing company, Head Down Eyes Up.) After college, Rice was selected as a NASCAR pit crew member, winning two championships with Hendrick Motorsports, and then took time away to escape and became a contestant on Survivor: Nicaragua. But his heart never left music, and he knew he had to take his shot at Nashville. Soon after arriving, he was part of the team that wrote Florida Georgia Line’s Diamond-certified smash “Cruise.” After a couple independent album releases of his own, Rice signed a major label deal. It was the peak moment for country songs about girls, trucks and parties, and his Ignite the Night album spun off several hit singles, including the Platinum-certified “Ready Set Roll” and Gold “Gonna Wanna Tonight.” Rice still feels connected to this earlier work. “I can still completely relate to those songs,” he says. “I’m still proud of that record. It got people to come to the shows, put me on a farm I otherwise would never have, and made me into the artist I am today.” He points to the song “Carolina Can” off the same album as a breakthrough for him personally with his writing. “It’s rare to have a song that’s so truthful,” he says. “The title is one state, one place—it tells my story—but anybody can relate to feeling and sentiment. It’s just a huge honor to have a song like that in our arsenal when we take the stage.” It would be a turning point not just in his songwriting, but in his goals and ambitions. That tobacco town where I grew up The tailgate down on a jacked-up truck A ring we earned ’cause we owned that state A tombstone with my daddy’s name… When I need someone to remind me who I am Oh, Carolina can —“Carolina Can” After one frustrating conversation with an executive, Rice went home, called his team and informed them that he wanted out of his deal. “The more shows I kept playing, the more I learned that what I really needed was to get a second record out,” he says. “So I put my foot down and when I found that the label didn’t have the same plan as I did, I just said, ‘let’s go our separate ways’—and I have zero problem with that. I was confident about that decision, and I believed in the album I was making. Looking back at that period I realize now that it was really about me needing to bet on myself before expecting others to do that as well.” One song he believed in was “Three Chords & The Truth,” a tribute to the power of discovering the songs—“Amazing Grace,” “Sweet Home Alabama,” “Mama Tried,”—that changed his life. “I had actually wanted that to be the next single after ‘Gonna Wanna Tonight,’” he says. “It’s personal as it details going back to high school and what it meant to me to hear those songs for the first time.” It’s the soundtrack to our lives It’s the only reason why A kid from Carolina would drive to Nashville to chase a dream without a dime… For a second we’re bullet proof We get lost in a song or two The world don’t move, and all I need is you and three chords and the truth —“Three Chords & The Truth” He kept writing for an album that he hoped would be out more than a year before it eventually was released. “It was a long, long process,” he says. “But some of my favorite songs wouldn’t have been on here if I hadn’t kept going. It didn’t change completely, but it gave me time to analyze and make the songs better.” Enter Broken Bow Records, home of Jason Aldean and Dustin Lynch, which decided to give Rice and Lambs & Lions a chance. “I had all these songs, and I knew I wanted to tell a story, but I wasn’t sure what that was,” says Rice. “I wanted each song to have its own identity, and it would fill the album with what it needed.” But he felt sure that a song called “Lions” would be the title track. “I wanted to write something you would listen to in the locker room before you go out and crush it on the football field,” he says. “It means even more to me now because I had to weather a lot of storms, fight for my career—and see how much it motivates me.” Born and bred to be dangerous We might roar On a Saturday night get that look in our eyes and we’re striking like lightning Some may say we’re too loud, some may say we’re too proud Well there’s lambs and there’s lions —“Lions” Elsewhere, Lambs & Lions draws on pop (the irresistible hooks of smash hit “Eyes on You,” the follow up to Top 20 lead single “Three Chords & The Truth”), rock, even old-school country sounds, ending with Rice’s version of iconic singer and rodeo champion Chris LeDoux’s “This Cowboy’s Hat,” performed with LeDoux’s son Ned. “The lines between genres are getting thinner and thinner—that’s the world we live in,” he says. “So I decided even more not to pander to what anybody wants me to do. The only way to make it successful is to make it true to me.” Chase Rice points to a number of other artists as inspirations—Kenny Chesney, Garth Brooks, Eric Church, Bruce Springsteen, Darius Rucker (“My God, he changed completely!”). But he says that he holds no single musician as a role model. “Every artist needs to figure out their own way,” he says. “There are so many right ways to do it. The best way is just to be yourself and be good to people. I think you do that and you’ll be alright.”
visit www.chaserice.com and follow on Twitter and Facebook @ChaseRiceMusic or on Instagram @ChaseRice.
Pittsburgh Music Magazine 