VÉRITÉ is currently working on her highly anticipated debut album, due out on Kobalt this summer 2017 following the release of new single “Phase Me Out,” which originally premiered on Entertainment Weekly and already has2.8+ million streams on Spotify. Interview Magazine just premiered the video for “Phase Me Out” – PRESS HERE to watch. A Spotify darling, VÉRITÉ‘s recent cover of The 1975’s “Somebody Else” has over 60+ million streams and counting and she just made her television debut on TODAY – PRESS HERE to watch.
The alt-pop songstress’ back-to-back acclaimed EPs (Living, Sentiment, Echo) garnered multiple Hype Machine #1 hits, a sold-out headline North American tour and praise from Buzzfeed, Time, Interview, Harper’s Bazaar, W Magazine, V Magazine, SPIN and more. We caught up with her just before her Pittsburgh appearance on April 19 supporting Betty Who at The Rex Theater in Southside Pittsburgh.
Interview by: Stephanie Connell *You’ve been a musician since you were young. At what point did you decide that music would be a full-time career? Was it a goal from a young age?
I always hoped it’d be my career, but I had no context for what that could look like. At 23, when I started self-funding the first EP was when the decision was made.
*While you do not strive to fit into a specific genre, is there something that draws you to the sound that is labeled “indie pop” and “alt-pop?”
I just want to have an impact. The name of the genre or how people hear it is less important to me. I’m sure my sound will shift as I do.
*While Betty Who does have a pop sound, her music definitely has some hip hop and electronica influences. What makes her band and style a good fit to tour with? Do you think your different music styles changes the crowds you bring into shows?
It’s good to tour with and be around artists who are different than you. We have slightly different audiences, so I get to introduce myself to her people, and she’ll introduce herself to some of mine. It’s going to be good.
*”Phase Me Out” was your first music video. Walk me through the process. What made you pick “Phase Me Out” as your first? What was it like on the set? What inspired the music video for the song?
This album is going to have some visuals with it. Phase Me Out is just the first chapter of this. On set, everyone was like a well oiled, insanely amazing machine. It’s humbling to work with people who are motivated and have such a vision. I wanted the music video to be slightly surreal. I wanted people to see this mundane setting and question it.
*What inspired “Phase Me Out?”
Phase Me Out is about the lines I draw between myself and others and the idea of not being a necessary part of my own life–feeling like being “phased out” wouldn’t change anything.
*You are beginning a tour as Women’s History Month comes to a close. How do you feel that being a woman in the music industry affects your experiences? Are there aspects that are easier or more difficult?
I think it is a beautiful time to be a woman in the music industry, but there are still sometimes moments where it’s assumed I’m “bossy” because I’m decisive, “demanding” because I translate my ideas with certainty or it’s merely assumed I’m not capable of doing what I do without someone else being the mastermind. There will always be ways to push forward and I look forward to spending the time pushing.
*What do fans have to look forward to in the new album?
I hope the album is building upon the EPs. I wanted it to be heavier, more dynamic, more aggressive. I wanted to push myself lyrically to be more transparent and honest. I hope people love it.
DON’T MISS VÉRITÉ AT THE REX THEATER TOMORROW!!!
“Her breathy soprano is spellbinding…” – NPR
“Brooklyn’s VÉRITÉ [confronts] inevitable heartbreak and disappointment with icy synths and explosive hooks” – Entertainment Weekly
“[VÉRITÉ] has set herself up to release one of the most profound debut albums of this year” – Line of Best Fit
“The synth pop crooner has a sound all her own, with layers of lethargic grainy vocals and energizing guitar riffs” – Nylon
“…NYC newcomer mixes the pristine with the genre-shunning” – DIY
“[VÉRITÉ] has an ethereal indie pop sound and a perfectly complementary NYC cool-girl look” – Who What Wear
“One of the best artists in alt-pop” – Buzzfeed
“An exotic oddity – a true indie artist” – W Magazine