COLDCOCK Whiskey Teams Up with 20th Century Fox to Cross-Promote DEADPOOL Home Video Release and the ‘Put It In Your Mouth’ Campaign

The Merc with a Mouth has a new favorite whiskey! COLDCOCK American Herbal Whiskey has partnered with 20th Century Fox to promote the Home Video release ofDeadpool, the highest grossing R-Rated Movie of all time.
The partnership includes the release of a Deadpool / COLDCOCK Whiskey marketing campaign that includes printed point-of-sale materials for bars and retail stores as well as a large scale billboard activation in multiple states throughout the country. In anticipation of the Bluray/DVD/Digital release, COLDCOCK Whiskey will also be promoting a special chance to win Deadpool prize packages via social media accounts @coldcockwhiskey. (*entrants must be 21+, certain restrictions apply by state)
In Deadpool, Wade Wilson (Ryan Reynolds) is a former Special Forces operative who now works as a mercenary. His world comes crashing down when evil scientist Ajax (Ed Skrein) tortures, disfigures and transforms him into Deadpool. The rogue experiment leaves Deadpool with accelerated healing powers and a twisted sense of humor. That comedic edge inspired Deadpool to create a COLDCOCK‘tail named, “The Sucker Punch” which includesCOLDCOCK Herbal Whiskey, grenadine and pineapple juice.
Deadpool arrives on Blu-Ray/DVD/Digital on May 10, 2016. The COLDCOCK/Deadpool campaign runs through July 2016.
“We’re pumped to be working with 20th Century Fox on what is the most exciting national campaign our brand has seen yet. The fact that COLDCOCK was selected as Deadpool’s favorite whiskey makes us love him even more than we did before!” states Rick Zeiler, CEO of COLDCOCK Whiskey.
Bar and store owners can email the COLDCOCK team directly to secure printed materials for their account via  For more information on COLDCOCK Whiskey, please visit or follow @coldcockwhiskey.
Follow Deadpool on social media @DEADPOOLMOVIE.
About COLDCOCK American Herbal Flavored Whiskey:
COLDCOCK American Herbal Flavored Whiskey is the world’s first and only herbal whiskey.  Established in 2012 and based in San Diego, California, Zeiler Spirits LLC is the producer of COLDCOCK American Herbal Flavored Whiskey.  The spirits supplier was founded by liquor and entertainment industry veterans, musicians and action sports athletes who have collectively created some of the world’s most exciting lifestyle events and cross promotions.  COLDCOCK American Herbal Flavored Whiskey is 100% aged American bourbon blended with a variety of herbs, including green tea, hibiscus, ginger, eucalyptus, cinnamon and gingko.  Currently available in 25 states and parts of Canada. COLDCOCK American Herbal Flavored Whiskey is 70 proof and sold in 750ml and 50ml bottles.
COLDCOCK American Herbal Flavored Whiskey, 35% Alc./Vol.  Zeiler Spirits LLC, San Diego, CA.  Drink Responsibly

Categories: Announcement/News