Brooklyn Brewery is taking its neighborhood on the road. Collaborating with friends old and new, the Brewery has bundled up some of its favorite events into The Brooklyn Brewery Mash as a benefit for Slow Food USA. Including Pittsburgh from October 22 – 27, The Mash will drop in 11 cities during 2013 and roll out a roster of parties, comedy, concerts, pop-up supperclubs and readings, all featuring humanity’s favorite beverage.
Watch the trailer here.
“The Mash is an expression of Brooklyn art, music, food and the cultural links we see with many cities around the world,” says Brooklyn Brewery President & Co-founder Steve Hindy. “There is a revolution happening in the world of food and the world of beer, and we are happy to celebrate this revolution with our friends around the US.”
NYC food and art organizations have been closely linked to Brooklyn Brewery from the beginning. Be it a beer dinner, cook-off, concert or film festival, the ethos of these happenings has consistently mirrored the consideration and creativity behind the making of The Brewery’s beer. Paired with the flavor and flair of Brooklyn, classic nightlife is re-imagined as a more interactive experience. During The Mash, participants will enjoy an array of perennial and rare Brooklyn beers.
Helping color in The Mash, NBNY, the organizers of Brooklyn’s Bring to Light festival, will create their immersive installations of light and projection art throughout the tour. Continuing a tradition of giving back, Brooklyn Brewery cooked up The Mash as a benefit to Slow Food USA. Proceeds from every ticket sold will go to Slow Food chapters in each city.
“We’re absolutely delighted to have the support of the Brooklyn Brewery as it launches its Mash tour,” says Richard McCarthy, Executive Director of Slow Food USA. “Brooklyn Brewmaster Garrett Oliver has been a Slow Food supporter for a long time and we’re looking forward to the celebrations in the various local communities.”
**PITTSBURGH EVENTS: OCTOBER 22 – 27
Tue, Oct 22 – Fri Oct 25, 5-7pm; Industry Public House; 4305 Butler St, Pittsburgh, PA – Free
Brooklyn beer specials, new and special offerings, giveaways and general info available on The Mash.
Tue, Oct 22, 7pm – Free
Four hours of social cooking, eating, conversations and new friends. Everyone brings the ingredients to make a dish of their choice and helps return the space to its original condition. What are you making? For location details, go to ChaosCooking.com.
Mon, Oct 21, 7pm; Butcher & Rye; 212 6th Street, Pittsburgh, PA 15222– $75 Multi-course beer dinner celebrating local cuisine, interpreted 2 ways by Chef Richard DeShantz of Meat & Potatoes and Brooklyn Brewery House Chef Andrew Gerson.
NY Night Train Soul Clap & Dance-Off with DJ Mr. Jonathan Toubin
Thurs, Oct 24, 10pm; New Amsterdam; 4421 Butler St, Pittsburgh, PA – $7
Compete for a trip to New York for the Dance-Off championship at Brooklyn Bowl and $100 cash prize after getting warmed up with the exquisite 1960s soul 45s of world famous Brooklyn DJ Jonathan Toubin. Must be 21 years of age to win.
Books & Beer: Foodies Of Pittsburgh
Fri, Oct 25, 7:30pm; Pittsburgh Public Market; 2401 Penn Ave, Pittsburgh, PA – $10
Togather and Brooklyn Brewery present a conversation and Q&A going behind the scenes of Pittsburgh’s growing food scene featuring the ladies of eatPGH.com, local chef and self-proclaimed King of Pittsburgh Bill Fuller of Big Burrito Restaurant Group, and Kevin Costa, executive chef at the Crested Duck Charcuterie. Your ticket includes a complimentary Brooklyn beer and a percentage of ticket sales will benefit Slow Food Pittsburgh.
Sat, Oct 26, 10am–12pm; Farmers @ Firehouse, 2216 Penn Ave, Pittsburgh, PA – Free
The Brooklyn Brewery House Chef Andrew Gerson leads a beer pairing & pasta making demo with some of his favorite market finds.
Sat, Oct 26, 8pm; Regent Square Theatre; 1035 S Braddock Ave, Pittsburgh, PA – $12
A hilarious comedy event that showcases footage from videos that were found at garage sales and thrift stores and in warehouses and dumpsters across the country.
Sun, Oct 27, 3pm; White Oak Farm; 3314 Wagner Road, Allison Park, PA – $85
Guests will enjoy a harvest feast & beer dinner hosted by Cure and prepared by Chef Justin Severino in collaboration with Brooklyn Brewery House Chef Andrew Gerson, featuring special guests. Projection installations from Brooklyn’s NBNY. Proceeds benefit Slow Food Pittsburgh.
**Any changes made to these details are not the responsibility of Pittsburgh Music Magazine
Every installment of The Mash is custom tailored to the cities it visits.
Go to BrooklynBreweryMash.com for info on the rest of the tour.
AUSTIN, TX: March 5 – 10
NEW ORLEANS, LA: March 12 – 16*
NASHVILLE, TN: April 11 – 14
BALTIMORE, MD: April 30 – May 5
TWIN CITIES, MN: June 17 – 23
BOSTON, MA: July 9 – 14
WASHINGTON, DC: September 19 – 22
CHICAGO, IL: October 1 – 6*
PITTSBURGH, PA: October 22 – 27
PHILADELPHIA, PA: November 5 – 10
MIAMI, FL: December 10 – 15
* with Vendy Awards
Slow Food USA is part of a global movement, which believes everyone has the right to good, clean, and fair food. With over 250,000 supporters, 25,000 members and 225 chapters nationwide, Slow Food USA advocates for food and farming policy that is good for the public, good for the planet, and good for farmers and workers. Brooklyn Brewmaster Garrett Oliver was a founding board member of Slow Food USA.
Food Republic, our media partner, explores the culture of food through stories, interviews, global conversations, and experiences. This is the site for men who want to eat and drink well, and to live smart. Food Republic aims to be the global hub for news and information about the new culture of food across a multitude of media platforms, for a vibrant community of people who put food and drink at the center of their lives.
The Vendy Awards is NYC’s premier street food showcase and an intense cook-off between the best sidewalk chefs. The Vendys is a fundraiser for the Street Vendor Project, a membership-based non-profit organization that stands up for vendors’ rights.
Togather is a new literary resource that connects authors directly with readers to fansource events and make great cultural experiences accessible to audiences everywhere.
Found Footage Festival began collecting found videotapes in 1991 after stumbling across a training video in a McDonald’s break room. Since then, the duo has compiled an unprecedented collection of strange, outrageous and profoundly stupid videos on VHS.
Nuit Blanche New York (NBNY) designs, curates, and produces installations of light, sound, and projection art. They collaborate with leading contemporary artists to create immersive experiences that uniquely engage audiences. Their nighttime events explore new artistic mediums through site-specific interventions at the intersection of art, technology, and multimedia performance.
The Mash: BrooklynBreweryMash.com
The Mash Trailer on Vimeo: http://vimeo.com/61659572
The Mash on Tumblr: BrooklynBreweryMash.tumblr.com
Brooklyn Brewery on Facebook: Facebook.com/TheBrooklynBrewery
Twitter @BrooklynBrewery #PGHMash
Categories: Pittsburgh Event