Connect4Climate in collaboration with Artists Project Earth (APE) and MTV took over Times Square yesterday with Eminem and Kenyan rap group TS1’s video “Not Afraid” from Rhythms Del Mundo: Africa, now available in the US via The End Records. The video played every 2 minutes for 24 hours lighting up the two huge screens that flank the Viacom building and catching the eye of thousands of passers-by.
About Connect4Climate
Connect4Climate (C4C) is a campaign, a coalition, and a community that cares about climate change. Launched by the World Bank, the Italian Ministry of the Environment, and the Global Environment Facility (GEF) in collaboration with more than 150 global partners in September 2011, C4C has worked to amplify the voices of local stakeholders who have stories to tell about climate change. Having built an aggregate online community approaching half a million followers, C4C’s goal is to create a participatory, open knowledge platform that engages the global community in climate change conversation to drive local action. Add your voice.
About Rhythms Del Mundo: Africa
Rhythms Del Mundo is a project created by Artists Project Earth to raise awareness of climate change and protect its victims through the power of music. Sales from Rhythms Del Mundo have funded over 300 vital environmental projects. Artists Project Earth in collaboration with international musicians has produced three fundraising albums to date: Rhythms Del Mundo: Cuba, Rhythms Del Mundo: Classicsand Rhythms Del Mundo: Revival, which have sold over one million albums so far. Rhythms Del Mundo: Africa is the fourth release featuring music from Coldplay, Beyonce, Eminem, Mumford & Sons, Bruno Mars, R.E.M. and many more.
About APE
Artists Project Earth has funded over 300 projects and awareness-raising initiatives around the world that combat climate change and develop local resilience and solutions to climate injustice – and gives emergency funding for natural disaster relief.
These projects are multi-faceted and work in many different ways to raise awareness of the issues surrounding climate change and to help mitigate carbon emissions: from re-growing coral reefs in the tropics to the development of tree nurseries in Brazil; from supporting Plane Stupid and other climate activists in their mission to tackle institutional inertia to creating legislation to protect the global environment. APE is committed to supporting people from across the globe who believe a better world is possible – and who are actively working towards that goal.